JUSTIN CAMPBELL STUDIOS
PHOTOGRAPHER | DIRECTOR

CASE STUDY | SUPERDRY HEROES AND REBELS CAMPAIGN 

Justin Campbell Studios partnered with Superdry to executive produce, cast, and oversee the full execution of the brand’s Fall/Winter Heroes and Rebels campaign, shot in-studio in London. The campaign marked a confident return to Superdry’s core identity, spotlighting Americana influences across both men's and women's collections. Led by actor Hero Fiennes Tiffin and a diverse cast of models, the work reasserted the brand’s bold, culturally grounded point of view.

Director & Photographer: Justin Campbell 
Stylist: Julia Sarr-Jamois
Hair: Soichi Inagaki
Makeup: Miranda Joyce