OLIVER PEOPLES X ALEX ISRAEL
Justin Campbell Studio was commissioned to creative direct and produce the campaign for a special edition Oliver Sunframe, designed by artist Alex Israel in collaboration with Oliver Peoples. Created in response to the January 2025 Los Angeles wildfires, the campaign featured a high-profile cast including Miranda Kerr, Diplo, and Eric Nam, bringing star power to a cause-driven initiative. With 100% of proceeds supporting Steadfast LA’s Modular Housing Initiative, the campaign merged cultural relevance with social impact—raising awareness and critical funds to help underinsured residents remain in their communities.