JUSTIN CAMPBELL STUDIOS
PHOTOGRAPHER | DIRECTOR

BVLGARI | KELSEY MERRITT
Commissioned by creative agency North Six, Justin Campbell Studios led end-to-end production on a playful and indulgent film for Bvlgari Allegra starring Kelsey Merritt. Shot on location in Los Angeles, the campaign captures the fragrance’s bold femininity and joyful spirit—surrounded by cakes, florals, and flirtatious color. With a nod to fantasy and celebration, the imagery evokes a world of modern glamour and unapologetic pleasure, perfectly embodying the essence of Allegra.