SUPERDRY HEROES AND REBELS CAMPAIGN
Justin Campbell Studios partnered with Superdry to executive produce, cast, and oversee the full execution of the brand’s Fall/Winter Heroes and Rebels campaign, shot in-studio in London. Led by actor Hero Fiennes Tiffin and a diverse cast of models, The campaign marked a confident return to Superdry’s core identity, spotlighting Americana influences and a culturally grounded point of view.
Photographer Justin Campbell
Stylist Julia Sarr-Jamois
Hair Soichi Inagaki
Makeup Miranda Joyce
CASE STUDY | BVLGARI WATCHES X STEVE AOKI
Justin Campbell Studio was commissioned by Bvlgari to direct the digital campaign celebrating the brand’s collaboration with DJ and producer Steve Aoki. Centered around a limited-edition, custom-designed timepiece, the campaign fused Bvlgari’s luxury heritage with Aoki’s boundary-pushing energy, resulting in bold, high-impact visuals that captured the spirit of innovation and cultural crossover.
Director: Justin Campbell
DP: Zexi Qi
CASE STUDY | HOLLAND COOPER 15 YEAR ANNIVERSARY CAMPAIGN
Justin Campbell Studio was commissioned to creative direct, produce, cast, and shoot Holland Cooper’s 15th‑anniversary campaign—elevating the brand’s profile with a dynamic visual strategy. The initiative included striking stills and a compelling brand film featuring prominent models. Strategic media partnerships with British Vogue and the Financial Times amplified the campaign’s reach, underscoring the brand’s heritage and premium craftsmanship. The campaign solidified Holland Cooper’s legacy in British fashion and positioned it at the forefront of industry conversations.
Photographer: Justin Campbell
Stylist: Charlotte Stockdale and Katie Lyall
Hair: Fabio Petri
Makeup: Phoebe Taylor
CASE STUDY | OLIVER PEOPLES X ALEX ISRAEL
Justin Campbell Studio was commissioned to creative direct and produce the campaign for a special edition Oliver Sunframe, designed by artist Alex Israel in collaboration with Oliver Peoples. Created in response to the January 2025 Los Angeles wildfires, the campaign featured a high-profile cast including Miranda Kerr, Diplo, and Eric Nam, bringing star power to a cause-driven initiative. With 100% of proceeds supporting Steadfast LA’s Modular Housing Initiative, the campaign merged cultural relevance with social impact—raising awareness and critical funds to help underinsured residents remain in their communities.
Photographer: Justin Campbell
Stylist: Lee Hayman
Hair: Mira Chai Hyde
Makeup: Nicole Konovaloff
Biography
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CASE STUDY | SUPERDRY HEROES AND REBELS CAMPAIGN
Justin Campbell Studios partnered with Superdry to executive produce, cast, and oversee the full execution of the brand’s Fall/Winter Heroes and Rebels campaign, shot in-studio in London. The campaign marked a confident return to Superdry’s core identity, spotlighting Americana influences across both men's and women's collections. Led by actor Hero Fiennes Tiffin and a diverse cast of models, the work reasserted the brand’s bold, culturally grounded point of view.
Director & Photographer: Justin Campbell
Stylist: Julia Sarr-Jamois
Hair: Soichi Inagaki
Makeup: Miranda Joyce
SUPERDRY | HEROES AND REBELS CAMPAIGN
Justin Campbell Studios partnered with Superdry to executive produce, cast, and oversee the full execution of the brand’s Fall/Winter Heroes and Rebels campaign, shot in-studio in London. The campaign marked a confident return to Superdry’s core identity, spotlighting Americana influences across both men's and women's collections. Led by actor Hero Fiennes Tiffin and a diverse cast of models, the work reasserted the brand’s bold, culturally grounded point of view.
Director & Photographer: Justin Campbell
Stylist: Julia Sarr-Jamois
Hair: Soichi Inagaki
Makeup: Miranda Joyce